Spink has merged with emotive to strengthen emotive's PR & advocacy offering

Leading healthcare public relations agency Spink has merged with emotive, a multi-award-winning global healthcare communications company, to enhance emotive’s PR and advocacy offering.

Spink’s outstanding expertise in PR and public affairs will now form part of emotive’s highly-skilled medical and brand offering, which focuses on driving advocacy and uptake of healthcare products and services. With more than three decades of experience, Spink has a deep understanding of the health and wellness communications arena, which has empowered the agency to create strategic and impactful, behaviour-changing campaigns.

As part of emotive - and the wider Synaptiq Health group - Spink will be able to offer its clients the advantages of scale, through emotive’s European and US networks. In addition, Spink will benefit from best-in-class scientific and medical expertise, and enhanced technology and creative capabilities.

Furthermore, emotive clients will be able to access Spink’s exceptional skills in media relations, medical society comms, public affairs and advocacy. With a large team of talented professionals now spanning medical communications, brand and patient communications, PR and advocacy, emotive is set to amplify its clients’ communications, reaching more people than ever before to inspire change in healthcare.

Jo Spink, founder of Spink, says:

We’re thrilled to have found, in emotive, a partner with the same ethos and culture as Spink. This new venture will bring exciting opportunities for our clients and employees alike, giving us access to world-class knowledge and resources.”

Lizzie Styles, Managing Director at emotive, comments:

Spink brings incredible PR and advocacy experience into emotive, helping us to expand our services. Importantly, both agencies share the same passion in establishing an emotive connection with their communications, because we know it’s how something makes us feel that moves us to take action. Together, we are emotive with a new and bold vision to inspire change.”

Spink was advised on the merger by SI Partners, a global M&A advisor to creative and technology businesses.

emotive is an independent, London and US-based, award-winning global healthcare communications agency who inspire change that has a positive impact on people’s health through our medical, brand, patient, PR and advocacy services. If you would like to find out more about joining emotive, please contact For more information on our services contact