New Medical Director for emotive.


Following a number of new international client wins, Dr Gill Boucher has joined the senior leadership team at emotive. Overseeing the in-house team of medical writers, Gill will ensure we continue to deliver scientific excellence, and also provide senior strategic direction in all disciplines of medical communications.

A qualified physician, Gill worked within the NHS before taking up a position with Martindale Pharmaceuticals, where she worked in Medical Affairs. She joins emotive. after 7 years at QuintilesIMS where she was most recently a Product & Strategy Director developing medical communications across a wide range of therapeutic areas. Prior to this, Gill led the medical writing team working on HCP education, medical affairs communications, value communications and patient recruitment for clinical trials.

Chris Edmonds, Managing Director at emotive. says:

“Gill is a superb addition to emotive. and strengthens an extremely high calibre senior leadership team with backgrounds from HCP, agency and client-side. As emotive. completes its transition to a fully fledged international healthcare communications agency with a strong heritage in leveraging technologies to stimulate engagement, Gill’s experience as a practicing physician and in various roles leading teams of medical directors and writers will ensure the agency continues to deliver high-quality scientific communications.“

emotive. is an award-winning healthcare communications agency working with leading global and EMEA life sciences companies including medical device and rare disease specialists.

emotive. believe that only true engagement can drive genuine behaviour change. Our in-house scientific, creative and development teams stimulate engagement; using core insights to build strategic plans leading to the development and delivery of tactical programs. These are embedded with novel thinking, often utilising new technologies that address traditional challenges and motivate behavior change. For emotive. engagement is everything.

If you have a healthcare communications challenge that needs the emotive. touch, please get in touch with Adam Boucher, or call +44 207 148 0408.

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