A new Creative Director for the New Year


Following a busy 2017 where the team worked on 14 international and UK brand launches and campaigns, emotive. are pleased to announce that Rob Sampson has recently joined as the agency’s new Creative Director. With the client list growing to encompass creative work on OTC and Rx brands, Rob will lead the creative output and oversee the existing studio team of artworkers and designers.

A multi-award winning creative with 18 years industry experience, straddling both consumer and healthcare advertising, Rob completed his Graphic Art and Design degree at Leeds before working in design and art direction roles in a variety of agencies including TBWA/Paling Walters and Ogilvy Healthworld. He joins emotive. from his most recent position as Associate Creative Director for Grey Healthcare, where he led the creative team working across global, European and domestic clients.

Lizzie Nayman, Deputy Managing Director at emotive. commented “Having expanded our Medical Education presence over the last few years, 2017 saw a significant increase in demand for our Creative Services from both existing and new clients. We are delighted that such a senior and respected Creative Director has joined us at this exciting time. Rob will lead the growing creative team as we continue to delight our global and domestic clients by providing outstanding creative output.”

Rob added “emotive. impressed me because they take an innovative approach to everything they produce, and are actually out there, delivering creative ways of engaging HCPs and consumers for their clients. I’m looking forward to pushing the work further and helping respond to the high demand for creative solutions from the agency’s clients”.

To learn more about our creative services or the emotive. lab methodology and how it can help facilitate behaviour change through deeper engagement, please contact Chris Edmonds (chris@thinkemotive.com) or call +44 (0) 207 148 0408.



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