‘My Jar’ announced as the winning entry of the ASTELLAS INNOVATION CHALLENGE™


The Astellas Innovation Challenge is a competition across the UK for 14-16 year old students encouraging and empowering them to pursue careers in Science, Technology, Engineering and Mathematics (STEM). The competition asked the students to work in teams of up to five to develop a concept for a mobile app that encourages healthy living.

The final award ceremony was held on Tuesday, November 25 at the Royal Institution of Great Britain in London. Eleven teams from across the UK presented their app ideas to an expert panel of judges, including Ken Jones (President and CEO of Astellas Pharma EMEA), Rachel Riley and our very own Experience Director, Andy Hastie. Judging criteria included creativity, methodology, impact and overall entry quality.

As the winning team, St Paul’s Catholic College will have their mobile app developed by emotive and be made available for free download. In addition to this, members of the team received an iPod Touch and their school will receive an educational grant for investing in STEM subjects.

Winning entry: My Jar

The winning entry came from team Innovation of St. Paul’s Catholic College in South East England.

Aimed at a target audience of 12-40 year olds, My Jar is designed to help tackle some of the issues, which can contribute to poor mental wellbeing. My Jar aims to help users maintain a positive mental outlook by providing them with a virtual place to record their happy thoughts and memories. If users are having a bad day they can easily look through uplifting pictures, notes and inspirational messages to help boost their positivity.

Follow emotive here on our Noise section as well as our social media accounts as we develop the app and make an excellent idea for encouraging healthy living become a reality.



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