Infographic: Insights from #ASCO14


The American Society of Clinical Oncology (ASCO) Annual Meeting recently took place in Chicago, from 30th May-3rd June 2014.

More than 25,000 oncology professionals from various specialties took part in the conference, with the vast majority engaging on social media throughout. Delegates shared comments, pictures and videos, joined peer discussions and Tweet chats across a wide range of truly ground breaking therapy areas – clearly illustrating the power of social media in healthcare.

As shown in this infographic, there is a huge diversity of conversation about the ASCO’s 50th Annual Meeting.

Want to join the online discussion? You just need to follow the main hashtag, #ASCO14

Among the huge number of tweets and social media posts, we have identified a selection of relevant social media actions.

2014 – The year of the digital tipping point

In 2014, there have been more than double the number of participants in the ASCO Conference Twitter community, totaling 7,284 users, compared to 3,099 in 2013. Clearly, social media such as Twitter have become a mainstream channel around medical congresses and meetings and can no longer be ignored.

Key Influencers

• ASCO @asco > 776 mentions

• Naoto Ueno, MD, PhD @teamoncology > 468 mentions

• Robert S. Miller, MD @rsm2800 > 397 mentions

• Mike Thompson, MDPhD @mtmdphd > 1.1K mentions

• Dr. Deanna Attai @drattai > 605 mentions

Our Favourite Pharma Content

We have identified key pharmaceutical companies that have developed relevant content that the social community around ASCO and oncology has engaged with. This demonstrates that the industry is a valuable contributor to the healthcare dialogue.

Best Blog: Boehringer launches ASCO blog to talk about lung cancer by @Boehringer

Best Infographic: 50 years of Cancer Research and Counting by @Pfizer


Best Video: Drawn to Science: Clinical trials by @Roche

Our Favourite Links

Six Critical Factors to Lung Cancer Screening Becoming a Reality

Adjuvant Exemestane with Ovarian Suppression in Premenopausal Breast Cancer

emotive believes in the importance and potential for life science companies in joining online conversations on social media during key healthcare conferences and events.

Conferences provide an ideal platform for life science companies to monitor social media, gather customer and competitor insights and build trusted relationships within their communities. These are just some of the digital marketing activities which emotive supports our existing clients with.

To find out how emotive can help you amplify your message, engage with your audience and gain key insights, get in touch with Chris Edmonds,

ASCO14 infographic



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