Recently, emotive announced that they are now part of Synaptiq Health – a collection of best-in-class agencies and consultancies delivering integrated market research, communications and access services. This new approach allows emotive’s clients to benefit from the full range of expertise from respective fields across the group. It also brings benefits and opportunities for emotive team members, to learn, grow and potentially work in new disciplines and geographies.
We asked the emotive Leadership Team how they feel about being part of Synaptiq Health.
VP Medical, Lisa, said, “Being part of Synaptiq Health will help us collectively meet our clients’ needs in a more streamlined way, providing them with the services they need from companies that really understand complex medicines in the rare disease space.”
Client Services Director, Natalie, added, “It opens up exciting opportunities for us as a team to learn and collaborate with experts in other specialist areas of healthcare. It also means we can offer our clients the range of expertise they need to help them bring novel therapies to market.”
Client Services Director, Andy, agreed; “Collaboration is key when it comes to meeting our clients’ wider objectives. Often agencies and departments focus on the individual medical or marketing challenge, but it’s all connected to a much wider and more challenging environment, where collaboration between different groups of experts in their fields working together can really add value”.
How do you feel about the collection having a much wider global footprint?
Client Services Director, Anjani, said, “I feel excited about Synaptiq Health’s wider global footprint and our clients are too! It means we can have more face-to-face time with them, which is so valuable in driving their strategies and activities for the year. For the team, it opens up the opportunity to learn about different markets within healthcare communications and to really understand the positive global impact of the work they are doing on a daily basis.”
Synaptiq Health adds market research and market access to the core emotive healthcare communications offering.
emotive’s Managing Director, Lizzie, feels that research and access fit well with the emotive vision. “These are disciplines that really impact on the ultimate success of the novel products we are lucky enough to work on with our clients. Having partners in these areas that we trust and align with on quality and expertise in our respective fields allows us to support our clients and make the best possible impact to achieve their goals”.
What does the Synaptiq Health launch mean for the teams and individuals within emotive?
For all the senior leaders within the agency, being part of something bigger means opportunities for the wider team. Lisa, as Head of the Medical team, wants to “enable the medical writers, strategists and subject matter experts to make the most of the relationship we now have with Genactis and Initiate”.
Client Services Director, Andy, remarked – “Our amazing group of Account Directors, Account Managers and Account Executives are already very interested in the wider elements of commercialisation, and this partnership will only add more options to their development and careers. I want to make sure that, in 2020, they all embrace change and develop with the company. It’s an exciting time to be part of the team.”
Managing Director, Lizzie, said, “Working in a growing business is exciting and inspiring, and we will continue to achieve our growth by doing what we know best – delivering exceptional work for our clients that really makes a difference. In 2020, we are looking to increase our presence in Oncology, Haematology and Ophthalmology, and we are excited to grow with some of our Advanced Therapy and Rare Disease clients as their products move into launch phases this year.”
emotive is an independent, London-based, award-winning healthcare communications agency committed to changing lives by helping global life science companies bring novel and innovative products to patients. We recognise that only true engagement can facilitate change, and we use our combination of scientific, creative and technical expertise to stimulate optimal participation of all those in the care pathway. We are proud to work with amazing clients on some of the most exciting and meaningful products that will transform healthcare.