emotive and Novo Nordisk’s project ‘Decisions in Time’ wins the ‘Excellence via Digital/Social Media’ at the 2014 PMEA awards.


emotive is excited to announce that our interactive workshop Decisions in Time (DiT), developed for Novo Nordisk, has won the award for ‘Excellence via Digital/Social Media’ in the Channel Excellence category at the 2014 Pharmaceutical Market Excellence Awards (PMEA) awards. The awards took place on Wednesday, November 12 at the Lancaster hotel in London.

PMEA 2014 recognises and commends best practice, excellence and innovation in local, European and international healthcare markets.


As part of the Channel Excellence category, this award recognises excellence in responsible and code-compliant digital campaigns and programs that are aimed at improving patient outcomes and changing behaviours.

Judge comments:
“This innovative approach combined both peer-to-peer discussions in one setting, with the use of innovative technology to engage the audience. A fabulous integrated, high energy, creative digital event which drove measureable attitudinal changes!”

DiT has now won awards at three of the biggest pharmaceutical awards events including Communiqué (Innovation) and PM Digital Awards (Best Meetings) and continues to demonstrate what an effective and groundbreaking project it was.

For more information on how emotive can help you deliver award-winning, innovative and digital solutions, please get in touch with Adam Boucher, adamb@thinkemotive.com or call +44 207 148 0408.



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