A Guide to the Pride Flags


At emotive, we celebrate environments of diversity and inclusion and have been recognising Pride for several years. This year, we recreated our team’s rainbow-coloured photo from last year in a virtual format. While this photo incorporates the colours from the original Pride flag, many more flags have since been developed to represent individuals on every part of the gender and sexuality spectrum. In celebration of the LGBTQ+ community, here are some of the flags you may see during this month.

Philadelphia’s People of Colour Inclusive Flag

The two extra stripes added to the traditional Pride Flag highlight the issues people of colour face in the community. It was created in 2017 by the ‘More Color More Pride’ campaign group.

Bisexual Pride Flag

Pink – Same-sex attraction
Blue – Opposite-sex attraction
Purple – Attraction to both sexes

The purpose of the Bisexual Pride Flag, designed by Michael Page in 1998, is to draw attention to bisexuals within the community.

Pansexual Pride Flag

Pink – Attraction to women
Yellow – Attraction to all other genders
Blue – Attraction to men

Designed by an unknown person in 2010, this flag symbolises attraction to all genders.

Lesbian Pride Flag

Dark orange – Gender non-conformity
Middle orange – Independence
Light orange – Community
White – Unique relationships to womanhood
Light pink – Serenity and peace
Middle pink – Love and sex
Dark pink – Femininity

This flag was created in 2018 and is adapted from Natalie McCray’s original 2010 version, although there is no particular version that has been widely adopted by the community.

Trans Pride Flag

Blue – Trans men
Pink – Trans women
White stripe – Non-binary

This flag was conceived by Monica Helms in 1999 to represent the transgender community.

Progress Pride Flag

Building on the concept of the Philadelphia’s People of Colour Inclusive Flag, this flag adds a five-colour arrow to the traditional Pride Flag to represent ongoing progress. The new colours symbolise inclusion of transgender communities, people of colour and those lost to AIDS.

Asexual Flag

Black – Asexuality
Grey – Grey-asexuals, demisexuals
White – Allies
Purple – Community

Developed in 2010 by an uknown person to represent the spectrum of asexuality, including grey-asexuals and demisexuals. A grey-asexual describes someone who does not experience sexual attraction often, while demisexuality refers to those who experience sexual attraction only after forming a strong emotional connection to a person.  

Intersex Flag

Yellow – Neutral gender
Purple Circle – Wholeness and completeness

Morgan Carpenter (Intersex Human Rights Australia) designed this flag in 2013 to serve as a symbol of pride for the intersex community.

Genderfluid Flag

Pink – Femininity
Blue – Masculinity
Purple – Masculinity and feminity
Black – Lack of gender
White – All genders

Genderfluidity means that a person’s gender is not fixed. To represent the genderfluid community, JJ Poole designed this flag in 2012.

Gilbert Baker Original Pride Flag

Pink – Sex
Red – Life
Orange – Healing
Yellow – Sunlight
Green – Nature
Turquoise – Magic
Blue – Harmony
Violet – Spirit

The original Pride Flag was created by Gilbert Baker in 1977 to symbolise the pride of the gay community. It has seen several iterations since and has inspired the formation of the other flags above to represent many different LGBTQ+ sub-communities.

1978–1999 Pride Flag

Commissioned to celebrate the accomplishments of Harvey Milk after his assassination in 1978.

Traditional Gay Pride Flag

This is the six-striped flag that is most commonly seen today. The LGBTQ+ community agreed on this version in 1979.

emotive is an independent, London-based, award-winning healthcare communications agency committed to changing lives by helping global life science companies bring novel and innovative products to patients. We recognise that only true engagement can facilitate change, and we use our combination of scientific, creative and technical expertise to stimulate optimal participation of all those in the care pathway. We are proud to work with amazing clients on some of the most exciting and meaningful products that will transform healthcare. 

If you would like to find out more about joining emotive, please contact Jade on Jade@thinkemotive.com For more information about our services, email Anjani Patel at anjani@thinkemotive.com.



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