We’re always glad to see our work featured in industry-recognised publications and this time we’ve been featured twice: An insight article ‘What is innovation anyway’ by our Senior Strategic Planner Adam Goodband and patient case study workshop Decisions in Time (DiT) have both been featured in the latest issue of Communiqué by the PMGroup.
Having recently released its 35th issue, Communiqué is the leading directory for healthcare PR and medical education agencies working in Europe. It contains essential content for pharma marketers looking to find the right agencies for their business needs. This edition in particular features a selection of case studies of award-winning projects from the 2014 Communiqué Awards as well as insight articles about pressing issues in healthcare communications.
‘What is innovation anyway?’ by Adam Goodband
“Innovation is the most overused word in the industry”, but as Adam notes, “there is a bigger problem at hand: it is the most misused word too”. In his article, Adam outlines the best way to address this issue by establishing some ground rules for the healthcare industry. He also discusses opportunities for innovation in 2015. Read the whole article here.
Case Study: Decisions in Time (DiT)
Winner of the Judges’ Special Award for Innovation in Healthcare Communications at the Communiqué Awards 2014, Decision in Time (DiT) has been profiled in as a select case study within the issue. Read more about how DiT met the challenge in the market by proposing an interactive workshop, designed for primary care HCPs with a specialist interest in diabetes. Read the whole article here.