A day in the life of an emotive. Account Manager


Rob Mackichan is an Account Manager at emotive. He has a Biology degree from University of Leeds and has been in at emotive. for a year. Rob entered the health communications industry three years ago after a gap year consisting of a four-month agency internship followed by a ski season in Verbier and three months of backpacking around South East Asia and North America.

What are you responsible for?

As an Account Manager I’m responsible for making sure projects get delivered on a day-to-day and week-to-week basis. emotive. is very different from the last agency I worked at because it’s independent, not a network. The great thing about independent agencies is you get to work on a much wider range of accounts. With this you get more exposure, more client-facing time and much more responsibility.

Talk me through your typical day.

I wake up and go straight to the gym before work at 9am. Then I make a cup of tea and sit down to organise my day. That’s pretty much checking emails, looking through my list of jobs, preparing for meetings and generally getting an idea of what I need to achieve over the next few days.

My days are very varied and it depends entirely on what projects I am working on at the time. It could be anything from drafting budgets, putting together slides for clients, drafting proposals or even helping to organise events. I try to take an hour away from my desk at lunch and struggle to avoid Pret a Manger, but often fail – it’s just so convenient! The afternoon usually consists of a similar type of work to the morning, but as it gets later I need to prioritise a bit more. I will check in with the account executives to see if there’s anything I need to review and make sure resourcing is sorted for the next day.

My role is to deliver the projects and build a strong reputation with the client. It involves a lot of communication and managing the different teams here at emotive. to help them create materials that deliver on our client’s brief.

Describe a favourite project you’ve worked on.

The most interesting would have to be the first virtual reality project I worked on. We created three virtual reality videos of a patient story and presented them at a congress. Each video showed a different stage in a patient’s life – including him taking his medication and following the injected medicine through his bloodstream in a 360° view.

I was the account manager of the project so I was in charge of making sure everything got approved and was the main point of contact with the client. It was interesting helping delegates try out the system and hearing the feedback. There were quite a few challenges but we pulled through and it went really well.

What do you love most about your job at emotive.?

The people that you work with are key. To enjoy your job, you have to enjoy who you work with. There’s a lot of laughing and joking here, I work with some really great people.

Another thing is that we get a huge amount of positive feedback after working really hard on a project. It’s a great feeling when your efforts get acknowledged.

What three words would you use to describe your job?

Fast-paced, varied, fun

Who has been the the most influential person in your life to date?

I would have to say my mum. I’m a very relaxed person and she always made sure I never got lazy and did the best I could at everything.

What has been the most fun since you’ve had during your time at emotive.?

The two day summer event, 48/17 was great fun. On the first day we did team building activities and had dinner and drinks. The second day was tough because we only had three hours to prepare a pitch to present to the rest of the team, it was certainly a challenge! I had only been at emotive. for about a month so even though I had settled in, it was refreshing seeing everyone in a very relaxed, social setting.

What is your favourite sandwich?

A good ham and cheese sandwich is always a safe option or if I’m feeling something out there I’ll go for a meaty toastie, maybe chicken, cheese and pesto.

To find out more about working at emotive. email Harry Brooker (harry.brooker@thinkemotive.com).



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