emotive.’s reputation for delivering highly engaging medical educational meeting programmes continues with the news that a case study programme for ViiV Healthcare has been shortlisted for Excellence in Communications via Meetings.
The Communiqué Awards 2018, to be held in London on June 28th, recognise and commend excellence and best practice in local, European and international healthcare communications.The meeting utilised a highly interactive learning format which blended data presentation with case study work using an innovative technology platform in a live setting. Piloted in Mexico, this meeting format proved highly effective in engaging an audience of top HIV clinicians, facilitating participation amongst them in deep discussion, conveying key educational messages, and demonstrating intended behavioural change amongst the group in treatment selection.
The HIV Franchise Manager from ViiV Healthcare said “The agency developed a highly innovative meeting format which enabled the HCPs to really engage with one another and process the clinical information. I rolled this out in Mexico and the results we saw were outstanding.”
Commenting on the news, Dr Gill Boucher, Medical Director of emotive., said: “With decades of experience between us, the emotive. team is highly skilled at developing programmes that truly engage healthcare audiences. Using our scientific expertise and novel thinking to ensure optimal immersion and participation in the content, our activities support discussions around best practice and ways this can be achieved. We are delighted and immensely proud that our work with ViiV Healthcare has been shortlisted for this award.”
To learn more about our emotive. lab methodology and how it can help facilitate behaviour change through deeper engagement, please contact Chris Edmonds (firstname.lastname@example.org) or call +44 (0) 207 148 0408.