Having already been shortlisted in the Excellence in Communications via a Live Event at the 2016 Communiqué Awards, Virtual Valve, the ground-breaking virtual reality medical education project by emotive for Edwards Lifesciences, has done it again – this time for Innovation in Healthcare Communications.
This category at the Communiqué Awards recognises initiatives that contribute to the enhancement of healthcare outcomes and improved patient care through a compelling and differentiated approach. This could be achieved through customer/stakeholder engagement, use of communication or marketing channels, provision of patient services or information, provision of information for healthcare professionals or healthcare collaboration with one or more parties.
Commenting on this news, Managing Director of emotive, Chris Edmonds said:
“This is excellent news for both our forward-thinking clients who allowed us to work with them on this exciting and highly advanced project and for the team at emotive who worked so hard to make the impossible, possible. We won this Innovation Award in 2014 for a pioneering piece of medical education for Novo Nordisk, involving virtual patients and technology in highly engaging interactive case studies. It was richly deserved then and we would be honoured if the judges thought the same for Virtual Valve in 2016.”